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The Crucial Component Your Inbound Marketing Funnel is Missing
Online reviews aren’t vital. “They’re not that big of a deal. We’re doing fine without them! I mean they can’t be that important, right?” It’s a common assumption businesses make. Online reviews are...
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4 Steps for Pitching Online Review Management Prospects
“Reviews should be ignored.” No one says that of course, they just do it. Most small business owners aren’t managing their reviews well. They don’t ask for reviews and many ignore the random reviews...
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5 Local Marketing Strategies for Non-Local Businesses
Do you remember the shame? The feeling of rejection inside you when others decide you’re not good enough? It’s something almost all of us go through. We all want to be part of the group. We all want to...
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How Local Businesses Create Legendary Customer Relationships
Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service....
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Local Search vs. Universal Search: Are You Choosing the Wrong Strategy?
Do you want it? A steady stream of customers and sales from Google? A never-ending supply of leads, customers and sales for your local business? Who wouldn’t want that? It’s yours for the taking, if –...
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Are You Losing 5 Star Reviews to Hidden Customer Expectations?
Why won’t they do it? Why won’t most customers write a review for your agency? How do you get reviews for your clients? It seems like getting customers to respond is an uphill battle. You’ve...
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4 Major Barriers Preventing Your Happy Customers From Writing Positive Online...
It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve underpromised and overdelivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve...
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Your Employee Gets Called Out In a Review. Now What?
Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. Your employee is an all-star as far as you’re...
View ArticleWant Amazing Reviews? Make a Face-to-Face Request
You’ve worked wonders for your customer. Now it’s time to ask for their feedback. Which usually triggers our fears of rejection. Many of us take the easy way out. We send out a quick email asking for a...
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How to Take Amazing Photos for Your Local Business
Customers are judgmental. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment...
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How to Hire Support Employees that Guarantee Positive Online Reviews
Customers can be tough. Some, once they’ve paid for your product, become demanding and difficult. These customers pick at your support staff, slowly wearing them down. When this happens, conflict is...
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3 Analogies for Pitching Online Review Marketing and Management
Clients are losers. They’re losing business to competitors, losing because they’re missing reviews, losing because they have negative reviews. The vast majority of clients are struggling to get ahead....
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Mapping the Local Online Review Strategy That Every B2B Needs
B2B companies are in trouble. New customers can’t tell you and your competition apart. It’s a component the vast majority of B2B companies struggle with. Then, to magnify the problem, the vast majority...
View ArticleDoes Your Local Business Need a Website in 2017?
Your website is dead… A growing number of “experts” say it is. These experts suggest that websites, as they exist now, are obsolete and unnecessary. Some are more cautious, stating that a mobile...
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Review-Researching: 3 Examples of Reviews in the Buyer’s Journey
Customers won’t tell you. They know you’d love to know what they’re thinking. To get an inside look at how they make their decisions. But the fact of the matter is, they won’t share. Because they don’t...
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Revenge and Reward: Is Your Customer Service Team Likeable?
What do customers think about you? When they think of your customer service what comes to mind? If you’re like most businesses you’re not entirely sure. Some feel the question doesn’t matter. Who...
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Which One Is Worse? Generic vs. Authentic Responses to Negative Reviews
Your service didn’t deliver as promised. You guys let me down. Again. We’re sorry you had an unpleasant experience. Please send a message to support and we’ll be happy to help. What’s wrong with this...
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How First Impressions Hurt (or Help) Your Business Reviews
PatternPictures / Pixabay Have you ever had a negative review? A negative review from a satisfied customer, one who told you they were satisfied? It’s a frustrating experience. Sometimes their review...
View ArticleWhy Clients Don’t Live Up to Their End of the Bargain (and How to Fix It)
They’re refusing to help you. Your clients have hired you to help their business. They’ve paid for your services and signed on the dotted line. But they’re refusing to do what you’ve asked. They won’t...
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Look to Industry Specific Review Sites for Hyper Qualified Prospects
Selling is tedious. When you’re dealing with an unsophisticated customer it can be tough. They don’t know what they don’t know, they’re not sure which questions they should ask, and they don’t know...
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Online Review Challenges for the Small Business: Low Customer Volume
Low volume businesses have it tough. These businesses receive a small amount of customers by design. They’re selling a product or offering a service with inherent restrictions – these limitations make...
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5 More Unique Email Templates for Requesting Online Reviews
LadyBB / Pixabay Don’t you dare! Don’t ask for that. The voice in our head screams danger when it’s time to ask customers for reviews. You feel afraid. You know you’ve done an amazing job for them....
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How To Mobilize Other Local Businesses and Elevate Your Standing in the...
Your local business is under intense pressure. It’s the nature of running a local business – you’re fighting for a large slice of a small pie. Your customers have an abundance of options, both online...
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Location Marketing: Catchy Buzzword or Essential Marketing Strategy?
Give me what I want, or else. Customers expect you to give them what they want. They expect you to get them, to “do your research.” It’s a paradox though, isn’t it? They expect you to know but they...
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How to Educate Clients on What Matters Most In Local Marketing
Clients are confused. They’re not really sure where they should focus their attention. Should they focus on local business listings, reviews or leads? What about content, social media and call tracking...
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